As mentioned earlier, our focus is not just to open franchise units, but to create restaurants with soul and personality. One of the risks when expanding through the franchise system is the potential loss of originality and ultimately becoming a mere photocopy. At ´Sorsi e Morsi´ this is a risk that we are not willing to take!
Each restaurant will have a different personality, depending on its location for example, in a shopping center, downtown, or next to the sea.
the ability to
adapt to change.”
Our relationship with the franchisee would not be to impose, but to cooperate, which is why we would like to involve them from the outset; listening and making decisions together when appropriate.